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Podcasts

We asked and you replied.

We’ve been getting lots of marketing questions over the last few months and, as promised, we are answering every last one of them. Hear our answers to everything from “What exactly is a brand?” to “Do Meta Tags really matter?” right here.

If you’d like to make things a little easier, you can subscribe to our podcast on iTunes. Just follow this link.

 

 

 

“Write Great Content” (3:01)

Number 1 in our series Introduction to Search Engine Optimization. If there were only one piece of advice that we could give you to help optimize your website, it would be to Write Great Content. Write content that is interesting, useful, informative, helpful … content that is so compelling that people want to come to your website to read it. This will get lots of traffic coming your way, and the more often you update your site with new great content, the more likely your traffic will continue to increase. View our SEO faqs.

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“What are Keywords?” (6:22)

Number 2 in our series Introduction to Search Engine Optimization. Search engines find and rate web pages largely on the basis of the visible words on the page. Selecting keywords and key phrases to add to this visible text is the most important thing you will do to optimize your site for the search engines. Furthermore, each landing page should be tailored to a specific set of from one to three keywords or phrases. What is a landing page? And what is a keyword? View our SEO faqs.

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Q&A: Is cross-promoting other websites and organizations really effective? (4:40)

This question comes from Stephen Warne, who manages the Also Out Youth website. “Is cross-promoting other websites and organizations really effective in promoting your own website, or does it take up space and risk your reputation… by associating with unknown or little known community partners?”

Resources: Also Out Youth website

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Q&A: How does one get started with Twitter and Facebook? (4:23)

The second in our series of client questions, this question comes from Diana Sutton, a Real Estate Professional in Florida: "I am someone who has never tweeted, only used Facebook for Social Information. How does one get started? How does one present yourself, Realtor and Property Manager, as someone that folks should read without being so pushy that no one pays attention? Does Tweeting mean that you have to post everyday? Weekly? Do you just post business news, updates, or specific information about your area or daily activities?" To learn more about Twitter, visit our Twitter Information Page, or listen to the podcast now.

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"What are meta description tags?" (3:50)

This is podcast number 3 in our series “Introduction to Search Engine Optimization.”  The meta description tag includes invisible words that are placed in the source code of a web page. They are  intended to describe what your page is all about…  to the search engines.  The meta description tag is updatable in your content management system and is typically about two sentences in length or approximately 160 characters. View our SEO faqs.

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Q&A: What is the easiest way to utilize Facebook for marketing? (3:12)

The third in our series of client questions, this question comes from Connie Niro, a spa owner in Sarasota, Florida. She asks: for people who are not Facebook savvy, what is the easiest and most effective way to utilize Facebook for marketing purposes?" To learn more, listen to the podcast and visit our Facebook information page and the Social Media section of our FAQs.

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Q&A: How has social media changed Word-of-Mouth advertising? (3:14)

The fourth in our series of Client Questions, Women's Resource Center of Tampa asks: How has social media changed Word-of-Mouth advertising for non-profit organizations? To learn the answer, listen to today's podcast.
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Q&A: Who should use social media to find new customers?(3:32)

The fifth in our series of Client Questions, Jill Brownfield of Camp Wingmann in Avon Park, Florida wants to know: Who should be using social media to find new clients?

See how Lindsay answers her question in today's podcast.
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Q&A: How does social media effect small businesses?(3:51)

The sixth in our series of client question podcasts, Raechel Johnson would like to know how social media effects small businesses.
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Q&A: What Advantages Do Social Networks Give to Marketers? (5:04)

This week's Client Question podcast comes from Shane Ross, who wants to know what advantages and disadvantages social networks give to the marketing industry. Hear Lindsay's answer now:
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