What use is a blog when no one is reading it? We've outlined three simple ways to start using your blog to its fullest, which can mean a larger readership and better brand awareness. Start cashing in on your blog today!

1.    Promote on Other Networks
We don’t mean that you should promote your blog on other blogs (persay), but don't be afraid to let people know that you have a blog. That means that blog promotion should start getting some real estate on your website and other social networks (probably in the form of a feed that shows the first sentence or three of your blog). Promote each post on Twitter, or on Facebook. Let people know through LinkedIn. It’s amazing how simple it is to gain readers when you just let the world know that you’re saying something online.

While most of the world focused on the World Cup, my household’s televisions have been fixed permanently on Le Tour de France. With a husband who’s a cyclist and a parade of teammates (and friends) using our home as a between-race hostel—I’ve heard my fair share of Tour commentary. I’m going to add my two cents to the mix, with a twist. Though the race reached its end yesterday, I think that the Tour can teach (or remind) those of us in the business world about some simple practices that can enhance a bottom-line focused strategy.

We’ve all seen businesses dig themselves some deep holes. We can think of one company that spent over 80 days deep in a giant disaster. While we can’t help a company embroiled in an environmental catastrophe, we do have some tips to help your business weather the next big brouhaha that comes your way…perhaps you could even come out on top after it’s over. So whether you’ve under-priced everything in your store or have an employee whose mouth is about to get you in deep trouble…here is how to use a tough situation to your advantage: