How do you go from “good” to “great” when it comes to retail sales…especially in a recession? We get that question a lot here at Blue. When you’re looking to increase sales while saving money, social media is often the way to go. It’s free or costs nearly nothing to join any number of social networks, forums or online markets. Social media is also where customers spend their free time, meaning you can reach them in their comfort zone. But, how can you leverage social media to help your business? Read on to learn how Amazon is using social media to drive sales – and stay tuned, in the coming weeks, I’ll show you how several other real businesses are using social media to increase their reach and drive sales.
Amazon
An online retail giant, Amazon has social media down to a science. The company not only maintains a staggering 14 Facebook Pages (each constantly updated with new deals and interesting information), it also has 12 US-based Twitter handles and actually integrates social media into Amazon.com. Without leaving the Amazon website, you can link your Facebook account to your Amazon account, then view any friends’ wish lists, see who has an upcoming birthday and actually purchase and send things to friends. To top all of this off, Amazon just sold over 1.3 million vouchers for 50% off a $20 Amazon gift card via Living Social (an online social-coupon company). That is social media integration to the max! Chances are, however, that you’re not a competitor of Amazon…so what can you learn from their social media prowess?
Amazon is known as the place to find a great deal. Their social media accounts reflect that, constantly announcing sales that will save customers serious cash. You can do the same thing for your customers. What are you known for? Don’t be afraid to remind people about it! Remind fans what they love about your business, without boasting. Amazon doesn’t say “we’re the best place to find a deal”…they put their money where their mouth is and they just give you the great deals! You can do the same thing with your business.
Create Raving Fans
Amazon also connects with customers and allows them to connect with each other via social media. People love that they can see what their friends want for a holiday, simply by logging into a single account. While you may not be able to go that far, you CAN encourage customers to connect on your pages. Start conversations about a new item, make each page visitor or new follower feel like they’re part of a group who benefits from paying attention to your company. A little positive attention goes a long way.
Retailers can take many lessons from these social media-savvy companies and stores, but one stands out above all others: connect with your customers! Stay tuned in the coming weeks – I’ll be posting again about several other businesses who have used social media to drive sales. And please, let us know if you have thoughts or questions in the comments below!
