Recently, a headline caught my eye titled, 10 Ways to be a Marketing Genius like Lady Gaga. I was taken back a bit by this headline thinking eccentric—yes, flamboyant—oh yeah, bizarre—absolutely…but marketing genius wasn’t something I would have thought to … read more

While some may have missed it, the Old Spice Guy was on a roll a few weeks ago, showing the world what a complete social media campaign can be. Videos of actor Isaiah Mustafa—known to many as the “Old Spice … read more

It can be tough to get your social media presence going…we’ve put together some simple ways to help you move from “what am I doing” to “why didn’t I do this sooner”! 1. Educate Yourself. It’s simple: make sure you’re … read more

I have had an iPhone for awhile and much to the dismay of some of my co-workers..I haven’t downloaded hundreds of apps that could be considered useful in the marketing world. To prove to my co-workers, myself, and the rest … read more

While most of the world focused on the World Cup, my household’s televisions have been fixed permanently on Le Tour de France. With a husband who’s a cyclist and a parade of teammates (and friends) using our home as a … read more

We’ve all seen businesses dig themselves some deep holes. We can think of one company that spent over 80 days deep in a giant disaster. While we can’t help a company embroiled in an environmental catastrophe, we do have some … read more

We often hear that “laughter is the best medicine”, but when your company is in the middle of a PR nightmare…is it really the best time to begin cracking jokes on social media? At Blue, we give that question a … read more

It seems like just yesterday that I created the Blue Facebook Fan Page. In reality, it’s been nearly 11 months and the changes we’ve seen are incredible. Apparently, Facebook thought so, too.

With celebrity drama coming from all sides, it seems pretty commonplace for everyone to have a few skeletons in their closets (or a few hundred, as the case may be). But how much do we share? And if there are … read more