09.16.2010 – Blue Strategy + Creative Intl. is excited to announce our partnership with Active Living for Life, a community initiative.  The project includes the launch of a new community website, http://www.activelivingforlife.org. The Active Living for Life initiative aims at helping Sarasota county residents reach their health and fitness goals through exercise and sound nutrition advice.

Jennifer Tucker, Healthy Communities Coordinator for the South County YMCA and the Active Living for Life initiative, explains value of having an an online community website where residents can encourage and support each other. “With this new website, Active Living for Life has created an online community of support and encouragement for Sarasota residents to embrace and live healthy lifestyles. We hope to make the healthy choice the easy choice by providing useful resources and information on physical activity and healthy foods from experts as well as peers. On this website, you will find helpful tools, useful information, local resources and best of all - inspiration to follow the path of good health.”

The website is highly interactive, filled with informative videos, a forum where users can ask health related questions, photo galleries, and includes a directory of upcoming wellness events. Sarasota residents are encouraged to share their own personal success stories to inspire others in the community.

Michelle Nelson, CEO and Founder of Blue Strategy + Creative Intl., recently completed a triathlon herself and understands the importance of having a strong healthy community network. “It’s a true privilege to collaborate with Active Living for Life. We’re looking forward to seeing the community benefit. It is important to make healthy and simple resources available to those with busy lives.”
Additionally, the website features several nutrition and fitness tools that help users lose weight, learn how to choose more nutritious options, and create reasonable fitness goals.

A few of these tools include: a daily calorie needs calculator, loops/mileage tracker, menu decoder, target heart rate calculator, and a Body Mass Index calculator. More importantly, these powerful healthy living tools are offered completely free to users. A few current initiatives include providing more shade at outdoor recreation areas, creating intervention plans to reduce childhood obesity in the area, building bike lanes and walking paths and supporting local Farmers Markets who sell fresh produce. Local resources on where to purchase fresh, nutritious foods are updated frequently on the Active Living for Life website. The Active Living for Life leadership team is comprised of several local health and wellness organizations such as Sarasota Health and Human Services, Sarasota County Schools, the Gulf Coast Community Foundation of Venice, the South County Family YMCA, and Sarasota Parks and Recreation.